Does your business need a website?

Being a new member to the agency side of the marketing world, I'm surprised by how much I've been hearing this question... 

“Does my business need a website?”

Since it seems that social media rules the Internet, you too may be asking yourself that same question.  The answer is YES!  And now that I've partnered up with Nu-Digital Marketing Agency in Chattanooga Tennessee, I'm here to tell you why!

In 2019, 70-80% of people were researching companies online before visiting it/making a purchase, and the same percentage of customers could be lost to small businesses without a website. And then, when the world suddenly required more online presence than real-life presence in the following year (COVID for those with short memories), having your own website became even more crucial...  Here are the reasons why

1. Having a website makes you look professional and increases trust. Most people don’t trust a business without a good website. A clean, modern page that is regularly updated and populates search engines is an instant credibility boost.  Potential customers will trust you more and have all the information they need in one place. In a digital age, we expect businesses to have a web presence.  Even the smallest local business or organization needs a website, from a simple one-page site for a mom-and-pop shop, to a full website for a local church congregation.

Anyone can easily create a Facebook page or an Instagram account with fake data, your name/handle, and the profiles may look identical to yours. So, a professional business website legitimizes your company in ways no other social media channels would.

2. A business website will bring you more customers and increase conversions.  Well-optimized websites can appear on the first page of Google search attracting new customers that weren’t looking specifically for you but were just researching a topic.  There’s a much bigger chance of someone ‘stumbling upon’ your website than a social media profile. Also, comparing you and any competing business or offer is easier when all the parties involved have a pro website.  If you invest in Google Ads or Facebook Ads, you can direct the traffic straightway to your website. On the page, your leads will have all the details to make an informed purchase, and a call-to-action to motivate them. Pages with built-in popup forms and
web push notifications encourage website visitors to stay in touch and come back.  A website is available 24/7, every day of the year, from anywhere around the globe – that makes your business stay in customers’ minds even after business hours. Simply stated, websites broaden your reach and promote you without a ever taking a break.

3. Don’t Create your own website... Use professionals so your website is responsive, full of SEO (Search Engine Optimization), and designed to look its' best. Businesses need help from pros to create stunning websites, designers are needed in web design, and SEO experts to create a website that works for you. DIY websites or companies like Wix, and GoDaddy are not going to help drive customers to your business. A professional creative website will increase business, and ultimately cost you less than a cheaper made templates because your return on investment will be measurable.

4. Websites are the center of all marketing efforts.  A website can be the first place where potential customers interact with you and learn
about your business.  It can also be where they land to make a purchase being redirected from an email, a Facebook ad, or an Instagram post.  Maybe they want to receive your emails, and that’s why they visit your site – to sign up.  Someone driving by your facilities clicks the pin on Google Maps, which directs them to your website with pricing or menu.  They might have typed your URL into their browser from a physical business card. Or, after watching your YouTube video they ‘clicked the link in the description below’ to get a coupon code for your new online course.  All your marketing efforts, no matter if your business is operating online or offline, should sprout from and lead to your own, stunning and informative webpage. 

Campaigns are also easier to manage when everything is interconnected, and the common denominator is a website. So, having a website is a priority and the first step to success.

Did you learn anything?  I hope this quick breakdown cleared up your doubts about creating a professional website for your business. If you don’t have even a basic website, you’re missing out on a massive opportunity to increase your good reputation. The sooner you create one, the more customers will trust your brand. This is a simple and inexpensive way to increase your revenue, boost your company’s credibility, and establish your place in the industry.

Ready to get started on a custom site for your biz?

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