For so many small businesses trying to attract new customers, Search Engine Optimization is a foreign concept.  SEO is something one hires a marketing agency (like noremaC Studios in LaFayette Georgia) to handle for your company. Like everything else in your business, knowing the basics of how SEO works will only help your success. Whether we know it or not, we all use web optimization on a daily basis when we perform a search. You'll notice some results have the word “Ad” by company listings.  This means a business has paid that search engine to appear on that prime spot!

What about all of the other links in between that aren't sponsored ads? That’s where Search Engine Optimizations comes in to play. SEO is easily explained by answering one question: When people are looking for my type of business, how do I get to be on page one of Google or Bing, organically (without paying)?

There are two parts to SEO - On Page Optimization and Off page Optimization

To have an optimized page make sure your website is not cluttered, it loads fast and people can easily find what they typed in the search box that landed them on your page. For example, if someone found you because they typed ‘commercial loans in New York’, then talk about commercial loans in New York and NOT residential loans in Michigan. Yes, you may offer all kinds of loans in all States, but the main information on that page (people landed at) has to be about their original search: commercial loans in New York. Once on the page then you can capitalize on having the visitor there and have other tabs that read ‘other loans we offer’, ‘other states we offer loans in’, ‘ways to qualify for a loan’, and whatever else you want to add that would spark your visitor’s curiosity and would make your visitor stay. Another very important aspect in ranking high in SEO is about the experience the visitor has on your page.

Does the page load fast? (It should not take more than three seconds). What components of the page are loading, and how long it is taking for each piece to load? Can they easily find what they went in looking for? Is there a call to action (call us, click here for a demo, watch a how-to video)? Is your site mobile friendly (does it look good on your phone, or do you have to use your thumb and index fingers to zoom in)? If you want the easiest way to make sure the site is mobile friendly, buy a template from a place such as templatemonster.com. Make sure you search for a responsive template.

Responsive means mobile friendly. Spend time making sure all your links work, meaning you don’t have any broken links on your site; that would hurt your ranking for sure. Remember that content of your page has to be structured in a way that the search engines want.

What do they want? Special HTML tags (language used by the browser to display the contents of your page). What do people type in to get to your page? That is your job and it is called optimizing keywords. The example above, commercial loans in New York, serves as a great one.

If you don’t know what keywords to optimize, go to your competitors’ website, right click anywhere on it and click on ‘View Page Source’, look for something that reads meta name=“keywords” and all the keywords will be listed there.

When you make changes to your site to optimize a keyword, you can use a keyword tracking tool to keep track of your progress across all search engines. Remember, once you make changes to your site, it will take a minimum of 30 days for the search engines to crawl your page and update your rankings. 

For the best off-Page optimization, your website needs quality links that link back to your site... The more reputable the sites linking back to you the better.  The first rule about Backlink Club, do not buy backlinks! Yes, they sell them, and it's not the best idea for your biz. Google sees right through those.

Another crucial part of Off-Page Optimization is your Social Networking presence. Having ‘likes’ and an online community on your social platforms helps with getting your content shared which is great for Off-page optimization.  When people are choosing to share your posts, Google sees that content as valuable. Blog that are update regularly are great content additions as well. And don't forget about Press Releases!  Doing at least two Press Releases a year is another great free tool to get eyeballs on your company. Remember... The name of the game is getting traffic to your site without paying!

You could be doing great on your SEO without even realizing it. If your business is on page one of Google without using paid ads, chances are you're sharing awesome blogs, interacting with your customers on Social Media, and then customers are sharing your content...  That's living life in the organic fast lane, well done...  consider yourself one of The GOATS!

Nu-Digital Marketing | The Goat of the Digital WorldBe Kind

Searching for more SEO knowledge?

Find out if your website is mobile friendly

https://www.google.com/webmasters/tools/mobile-friendly/

Learn about what backlinks your site has

https://ahrefs.com/

Do you have the need for website speed?

http://www.webpagetest.org/

How are your keywords performing?

https://www.semrush.com/features/position-tracking/

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It's time to put SEO to work for your business.

LET PROS HANDLE IT!

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